History Part 8

Meanwhile, a bigger problem was emerging. The other gear companies, especially JT Racing, were becoming marketing powerhouses. They had great ads, sponsored lots of athletes, and were fast becoming famous brands in the motocross industry. Stanley was a manufacturing guy, and he was lost when it came to marketing. GRIFFS had a great product, but that wasn't enough to keep up. Rolf remembered “We ran some ads here and there, but JT had all these spreads. We just got out-marketed and out-promoted”. In addition, gear companies were starting to pay the riders to wear their gear. “Hannah got an offer for $50k from JT. We couldn't match that.”